Hygge is the Danish word for fun, a lifestyle where coziness, warmness and friendliness are cherished. In 2009 the Japanese company P.O.S. co Ltd has started collaborations with talented designers to develop watches that will fit with the Hygge culture. A culture where “hygge” feelings are part of the design and become part of the owner’s identity. The brand Hygge is a combination of the Japanese Zen culture and the minimalist Scandinavian design., Hygge wants to be a continuous symbol of both cultures by creating exceptional timepieces with exciting designs.
Hygge has currently two designers that have created designs.
Mats is a Finnish designer that prefers a holistic look at a product before he starts to design. In this way he also designed the Hygge watches. He focused on the main functional element which is time display and all other details were defined to enhance the time visibility.
Major is a Hong Kong born British designer is a renowned name in the design world. He’s a big fan of minimalism. All the things on earth shouldn’t be more then they need to be. My creations should generally just quietly be there and be appreciated for the minimum of attention they ask.